{"id":3334,"date":"2023-10-05T11:28:13","date_gmt":"2023-10-05T11:28:13","guid":{"rendered":"https:\/\/www.just.swiss\/en\/?post_type=inside-just&p=3334"},"modified":"2024-03-12T14:52:24","modified_gmt":"2024-03-12T14:52:24","slug":"the-effects-of-the-edelweiss-in-cosmetics","status":"publish","type":"inside-just","link":"https:\/\/www.just.swiss\/en\/stories\/the-effects-of-the-edelweiss-in-cosmetics\/","title":{"rendered":"The effects of the edelweiss in cosmetics"},"content":{"rendered":"\n

Edelweiss is a member of the daisy family (Asteraceae). It grows mainly on meadows and limestone rocks at an altitude of between 1,500 and 3,400 metres, and thrives on nutrient-poor soil. The main flowering period is from July to September, with the actual flower consisting of fine tubes that form the yellow interior of the flower head. Its bracts with their woolly, white-felted tops are arranged in a star pattern around the flower heads. The white felt protects the plant against wind, cold and drought as well as ultraviolet radiation. Due to its beauty, this unique plant has been gathered in large quantities over the last 200 years. The edelweiss has been protected in Switzerland since the 1970s at the latest and it is not permitted to pick it in the wild, although it is no longer considered to be endangered today. The edelweiss used in JUST products is grown and cultivated in fields in Switzerland established specifically to this purpose.<\/p>\n\n\n\n

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The effects of the edelweiss in cosmetic products are varied. The plant is a real anti-aging talent for our skin. The antioxidants and other substances it contains protect the skin against free radicals, strengthen the skin barrier and have an anti-inflammatory effect. The versatile functional spectrum is due to the resistance that the edelweiss has developed in its evolution over thousands of years. With the help of certain plant substances, it can withstand the extreme conditions of its habitat. The botanical substances that protect the edelweiss against the weather also act on our skin as protection against environmental factors.<\/p>\n\n\n\n

The edelweiss for JUST is grown in Valais in the sunny heights of the Alps. Our botanical extract obtained from these plants contains maximum levels of active ingredients such as leontopodium acid (edelweiss acid), chlorogenic acid and luteolin compounds. With regard to skin care, these substances are the treasures of the active botanical ingredient. They protect the skin, aid skin regeneration and help smooth fine lines and wrinkles. With the edelweiss we have a natural ingredient that offers us a wide range of effects for cosmetic products.<\/p>\n\n\n

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